Awards
Dragons of Sri Lanka 2024 - Gold (Best Digital Campaign)
In Sri Lanka, the annual pilgrimage to "Sri Pada" (Sacred Footprint of Lord Buddha) faces challenges stemming from a lack of knowledge and respect among younger participants, leading to issues like littering and other negative behaviours. In response, Sunquick, a beloved beverage brand, initiated a campaign to address these concerns. Inspired by the traditional "Nade Gura" (Spiritual Tour Guide), Sunquick introduced the "Virtual Nade Gura," an AR avatar designed to educate pilgrims about the significance of Sri Pada, promote environmental awareness, and encourage positive behaviour. Through strategic placement of QR-coded billboards and leveraging social media, the campaign successfully engaged young pilgrims, prompting them to document and share their enhanced experiences. This innovative approach not only aimed to preserve the sanctity of the pilgrimage but also demonstrated Sunquick's dedication to cultural heritage and environmental stewardship.
