When global trends meet local flavor, magic happens! Inspired by the viral incident of Justin Sun eating banana art bought for $6M, we at Affinity brought a uniquely Sri Lankan twist to launch the Lemoniest Taste—the new Sunquick Lemon flavor.
Here’s how we did it:
To disrupt the audience and spark curiosity, we taped the Sunquick logo and the new lemon flavor to an artboard, asking followers to guess what happens next. The engagement was incredible, proving that sometimes, simplicity paired with the power of trends creates the most impact.
But we didn’t stop there. We transformed this art into something tangible—a refreshing drink that embodies the Lemoniest Taste! By blending global inspiration with local creativity, we crafted a campaign that’s not just memorable but also meaningful for our audience.
At Affinity, we believe that trends matter because they’re more than fleeting moments—they’re opportunities to connect with people in innovative and authentic ways. This project was about more than launching a product; it was about making a statement, sparking conversations, and celebrating creativity in every sip.
Cheers to the Lemoniest Taste!
